The American Society for the Prevention of Cruelty to Animals (ASPCA) estimates that over 20 million pets live in poverty, 6 and the Access to Veterinary Care Coalition estimates there are approximately 29 million pets in households receiving Supplemental Nutrition Assistance Program benefits. 5ĭespite this growth, there is a growing recognition that many animal owners within the US lack the resources to provide veterinary care for their pets. 2 The growth in this market can be attributed to a number of factors, including increases in pet ownership, 2, 3 life span of companion animals, 4 and cost of veterinary care over the consumer price index. 1 The number of veterinary visits per year has grown substantially from 78.6 million in 1987 to 123.3 million in 2016. The veterinary medicine services field is large and growing, with an estimated market size of over $40 billion in 2019.
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